/* =========================================================================
   PushMarketing 1.3 — segmentos: hero sin formulario, tarjetas por segmento,
   problemas frecuentes, casos reales, sección "sobre", enlaces relacionados y
   formulario de diagnóstico. Se carga en la portada compacta y en las landings.
   ========================================================================= */

/* ============================================= HERO SIN FORMULARIO (solo)
   El flujo de datos queda a la derecha; la lectura, a la izquierda. */
.pm-landing--solo .pm-landing__grid { grid-template-columns: minmax(0, 1fr); }
.pm-landing--solo .pm-landing__copy { max-width: 760px; }
.pm-landing--solo .pm-landing__title { max-width: 15em; font-size: clamp(2.5rem, 5.4vw, 4.75rem); }
.pm-landing--solo .pm-landing__lead { max-width: 38em; margin-bottom: 32px; }
.pm-landing--solo .pm-landing__actions { gap: 12px; margin-bottom: 36px; }
.pm-landing--solo .pm-landing__actions .pm-btn--primary { background: var(--pm-aurora); color: var(--pm-on-aurora); }
.pm-landing--solo .pm-landing__actions .pm-btn--primary::after { background: linear-gradient(100deg, transparent 30%, rgba(255, 255, 255, 0.7) 50%, transparent 70%); }
.pm-landing--solo .pm-landing__actions .pm-btn--ghost { border-color: var(--pm-line-dark-strong); color: var(--pm-mist); }
.pm-landing--solo .pm-landing__actions .pm-btn--ghost:hover { border-color: var(--pm-platinum); color: var(--pm-platinum); }
.pm-landing--solo .pm-landing__proof { margin: 0; }
.pm-landing--solo .pm-landing__veil {
  background:
    linear-gradient(90deg, rgba(1, 38, 36, 0.96) 0%, rgba(1, 38, 36, 0.86) 38%, rgba(1, 38, 36, 0.4) 66%, rgba(1, 38, 36, 0.12) 100%),
    linear-gradient(180deg, rgba(1, 38, 36, 0.5) 0%, transparent 28%, transparent 70%, rgba(1, 38, 36, 0.9) 100%);
}
/* En las landings el hero no necesita toda la pantalla */
.pm-lp .pm-landing { min-height: min(100svh, 760px); padding-bottom: 64px; }
.pm-lp .pm-landing__kicker {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 20px;
  color: var(--pm-mist);
  font-size: var(--pm-fs-label);
  font-weight: 500;
  letter-spacing: var(--pm-track-caps);
  text-transform: uppercase;
}
.pm-lp .pm-landing__kicker a { color: var(--pm-silver); }
.pm-lp .pm-landing__kicker a:hover { color: var(--pm-platinum); }
.pm-lp .pm-landing__kicker span[aria-hidden] { color: var(--pm-silver); }

/* ================================================= TARJETAS POR SEGMENTO */
.pm-segments { padding-block: clamp(40px, 6vw, 80px); background: var(--pm-canvas); }
.pm-segments__eyebrow { display: block; margin: 0 0 20px; text-align: center; }
.pm-segments__grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }
.pm-segment {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  gap: 14px;
  min-height: 320px;
  padding: clamp(28px, 3.4vw, 44px);
  border-radius: var(--pm-radius);
  border: 1px solid transparent;
  background: var(--pm-abyss);
  color: var(--pm-on-dark);
  transition: border-color var(--pm-dur) ease, transform var(--pm-dur) var(--pm-ease);
}
.pm-segment::before {
  content: "";
  position: absolute;
  right: -18%;
  top: -55%;
  width: 72%;
  aspect-ratio: 1;
  z-index: -1;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(0, 130, 124, 0.5), transparent 64%);
  pointer-events: none;
}
.pm-segment--services::before { background: radial-gradient(circle, rgba(250, 209, 255, 0.24), rgba(0, 130, 124, 0.12) 45%, transparent 66%); }
.pm-segment:hover { border-color: var(--pm-line-dark-strong); }
.pm-segment__icon {
  display: grid;
  place-items: center;
  width: 48px;
  height: 48px;
  border-radius: var(--pm-radius-sm);
  background: var(--pm-kelp);
  color: var(--pm-mist);
}
.pm-segment__icon .pm-ico { width: 24px; height: 24px; stroke-width: 1.6; }
.pm-segment .pm-eyebrow { margin: 0; color: var(--pm-mist); }
.pm-segment__title {
  margin: 0;
  color: var(--pm-platinum);
  font-size: clamp(1.5rem, 2.4vw, 2.125rem);
  line-height: 1.05;
  letter-spacing: var(--pm-track-h2);
  text-wrap: balance;
}
.pm-segment p { margin: 0; max-width: 42ch; color: var(--pm-on-dark); }
.pm-segment .pm-btn { align-self: flex-start; margin-top: auto; background: var(--pm-aurora); color: var(--pm-on-aurora); }
.pm-segment .pm-btn:hover { background: var(--pm-aurora); color: var(--pm-on-aurora); filter: brightness(1.06); }
.pm-segment .pm-btn::after { background: linear-gradient(100deg, transparent 30%, rgba(255, 255, 255, 0.7) 50%, transparent 70%); }

/* ===================================================== PROBLEMAS FRECUENTES */
.pm-pains .pm-head { margin-bottom: clamp(24px, 4vw, 48px); }
.pm-pains__grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 clamp(32px, 5vw, 72px); border-bottom: 1px solid var(--pm-line); }
.pm-pain { display: flex; gap: 18px; padding: 24px 0; border-top: 1px solid var(--pm-line); }
.pm-pain__icon {
  display: grid;
  place-items: center;
  flex: none;
  width: 44px;
  height: 44px;
  border-radius: var(--pm-radius-sm);
  background: var(--pm-surface);
  color: var(--pm-ink);
}
.pm-pain__icon .pm-ico { width: 22px; height: 22px; stroke-width: 1.6; }
.pm-pain h3 { margin: 4px 0 6px; font-size: 1.125rem; line-height: 1.2; }
.pm-pain p { margin: 0; font-size: 0.9375rem; color: var(--pm-text); max-width: 46ch; }

/* ============================================================ CASOS REALES */
.pm-cases__grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }
.pm-case { padding: clamp(24px, 3vw, 36px); border-radius: var(--pm-radius); border: 1px solid var(--pm-line); background: var(--pm-canvas); }
.pm-case__sector { margin: 0 0 18px; color: var(--pm-teal-deep); font-size: var(--pm-fs-label); font-weight: 500; letter-spacing: var(--pm-track-caps); text-transform: uppercase; }
.pm-case__sector span { color: var(--pm-text-soft); }
.pm-case__rows { display: grid; gap: 14px; margin: 0; }
.pm-case__row dt { margin: 0 0 3px; color: var(--pm-text-soft); font-size: var(--pm-fs-label); font-weight: 500; letter-spacing: var(--pm-track-caps-tight); text-transform: uppercase; }
.pm-case__row dd { margin: 0; font-size: 0.9375rem; line-height: 1.5; }
.pm-case__row--result dd { color: var(--pm-ink); font-weight: 500; font-size: 1.0625rem; }
.pm-case__evidence { margin: 16px 0 0; color: var(--pm-text-soft); font-size: 0.8125rem; letter-spacing: 0.01em; }

/* ==================================================== SOBRE PUSH MARKETING */
.pm-about .pm-head { max-width: 720px; margin: 0 0 clamp(28px, 4vw, 48px); text-align: left; }
.pm-about .pm-head .pm-lead { margin-left: 0; }
.pm-about__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(24px, 4vw, 56px); border-top: 1px solid var(--pm-line); padding-top: clamp(24px, 3vw, 40px); }
.pm-about__col h3 { margin: 0 0 12px; font-size: 1.25rem; }
.pm-about__col p { margin: 0 0 12px; font-size: 0.9375rem; }
.pm-about__list { display: grid; gap: 10px; margin: 0; padding: 0; list-style: none; font-size: 0.9375rem; }
.pm-about__list li { display: flex; gap: 10px; align-items: flex-start; }
.pm-about__list .pm-ico { flex: none; width: 18px; height: 18px; margin-top: 3px; color: var(--pm-teal); stroke-width: 2.2; }
.pm-about__team { display: grid; gap: 12px; margin: 0 0 16px; padding: 0; list-style: none; }
.pm-about__person strong { display: block; font-size: 1rem; }
.pm-about__person small { display: block; color: var(--pm-text-soft); font-size: 0.8125rem; letter-spacing: 0.01em; }
.pm-about .pm-channels { border-top: 0; }
.pm-about .pm-channel { padding: 12px 0; }
.pm-about .pm-channel:first-child { padding-top: 0; }

/* ======================================================== VER TAMBIÉN */
.pm-related { padding: 28px 0 36px; background: var(--pm-canvas); border-top: 1px solid var(--pm-line); }
.pm-related__inner { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 20px; }
.pm-related__title { margin: 0; color: var(--pm-text-soft); font-size: var(--pm-fs-label); font-weight: 500; letter-spacing: var(--pm-track-caps); text-transform: uppercase; }
.pm-related__list { display: flex; flex-wrap: wrap; gap: 10px; margin: 0; padding: 0; list-style: none; }
.pm-related__list a {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  min-height: 44px;
  padding: 0 16px;
  border-radius: var(--pm-radius-sm);
  border: 1px solid var(--pm-line-strong);
  color: var(--pm-ink);
  font-size: var(--pm-fs-label);
  font-weight: 500;
  letter-spacing: var(--pm-track-caps-tight);
  text-transform: uppercase;
  transition: border-color var(--pm-dur-fast) ease, background-color var(--pm-dur-fast) ease;
}
.pm-related__list a:hover { border-color: var(--pm-ink); background: var(--pm-surface); color: var(--pm-ink); }
.pm-related__list .pm-ico { width: 16px; height: 16px; }

/* ================================================= FORMULARIO DE DIAGNÓSTICO */
.pm-diag { background: var(--pm-canvas); }
.pm-diag__grid { display: grid; grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr); gap: clamp(36px, 6vw, 96px); align-items: start; }
.pm-diag__intro .pm-head { margin-bottom: 28px; }
.pm-diag__intro .pm-lead { margin-bottom: 24px; }
.pm-diag__list { display: grid; gap: 12px; margin: 0 0 32px; padding: 0; list-style: none; }
.pm-diag__list li { display: flex; gap: 12px; align-items: flex-start; font-size: 0.9375rem; }
.pm-diag__list .pm-ico { flex: none; width: 20px; height: 20px; margin-top: 2px; color: var(--pm-teal); stroke-width: 2.2; }
.pm-diag__note { margin: 0 0 24px; color: var(--pm-text-soft); font-size: 0.875rem; }
.pm-diag .pm-channels { border-top: 1px solid var(--pm-line); }
.pm-diag .pm-form-card { position: sticky; top: calc(var(--pm-header-h) + 16px); }
.pm-diag .pm-form-card .pm-btn--primary { min-height: 56px; font-size: 0.9375rem; }

/* Selector de segmento: dos opciones como campos */
.pm-field__label, .pm-seg-pick__label { display: block; margin: 0 0 8px; color: var(--pm-mist); font-size: var(--pm-fs-label); font-weight: 500; letter-spacing: var(--pm-track-caps-tight); text-transform: uppercase; }
.pm-seg-pick { position: relative; display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.pm-seg-pick .pm-seg-pick__label { grid-column: 1 / -1; margin-bottom: 0; }
.pm-seg-pick__opt { position: relative; display: block; cursor: pointer; }
.pm-seg-pick__opt input { position: absolute; left: 0; top: 0; width: 1px; height: 1px; opacity: 0; }
.pm-seg-pick__opt span {
  display: flex;
  align-items: center;
  gap: 10px;
  min-height: 52px;
  padding: 10px 14px;
  border-radius: var(--pm-radius-sm);
  border: 1px solid var(--pm-line-dark-strong);
  background: var(--pm-deep);
  color: var(--pm-platinum);
  font-size: 0.9375rem;
  font-weight: 500;
  line-height: 1.2;
  transition: border-color var(--pm-dur-fast) ease, background-color var(--pm-dur-fast) ease, box-shadow var(--pm-dur-fast) ease;
}
.pm-seg-pick__opt .pm-ico { flex: none; width: 20px; height: 20px; color: var(--pm-mist); stroke-width: 1.7; }
.pm-seg-pick__opt:hover span { border-color: var(--pm-mist); }
.pm-seg-pick__opt input:checked + span { border-color: var(--pm-mist); background: var(--pm-kelp); box-shadow: 0 0 0 3px rgba(203, 255, 252, 0.18); }
.pm-seg-pick__opt input:focus-visible + span { outline: 2px solid var(--pm-teal); outline-offset: 2px; }
.pm-seg-pick.is-invalid .pm-seg-pick__opt span { border-color: #ffb3c6; }
.pm-field > span em { font-style: normal; text-transform: none; letter-spacing: 0; color: var(--pm-silver); }
/* Los campos condicionales usan el atributo hidden; .pm-field { display: grid } lo pisaría */
.pm-form [hidden], .pm-field[hidden], .pm-form__error[hidden] { display: none !important; }
.pm-form__hp { position: absolute; left: -9999px; top: auto; width: 1px; height: 1px; overflow: hidden; }
.pm-form__error {
  margin: 0;
  padding: 12px 14px;
  border-radius: var(--pm-radius-sm);
  border: 1px solid rgba(250, 209, 255, 0.55);
  background: rgba(250, 209, 255, 0.12);
  color: #ffd1dc;
  font-size: 0.875rem;
  line-height: 1.4;
}
.pm-field.is-invalid input, .pm-field.is-invalid select, .pm-field.is-invalid textarea { border-color: #ffb3c6; }
.pm-field__msg { color: #ffd1dc; font-size: 0.8125rem; letter-spacing: 0.01em; text-transform: none; }
.pm-form.is-sending button[type="submit"] { opacity: 0.75; cursor: progress; }
.pm-form__note a { color: var(--pm-mist); text-decoration: underline; text-underline-offset: 2px; }
.pm-form__note a:hover { color: var(--pm-platinum); }
.pm-form__done { display: grid; gap: 14px; padding: 16px 0; text-align: center; outline: 0; }
.pm-form__done .pm-ico { width: 52px; height: 52px; margin: 0 auto; color: var(--pm-mist); stroke-width: 1.6; }
.pm-form__done .pm-form__title { margin: 0; }
.pm-form__done p { margin: 0; color: var(--pm-on-dark); }
.pm-form__done a { color: var(--pm-mist); text-decoration: underline; text-underline-offset: 2px; }

/* ========================================================== RESPONSIVE */
@media (max-width: 1024px) {
  .pm-about__grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }
}
@media (max-width: 900px) {
  .pm-segments__grid, .pm-pains__grid, .pm-cases__grid, .pm-diag__grid { grid-template-columns: minmax(0, 1fr); }
  .pm-pains__grid { gap: 0; }
  .pm-segment { min-height: 0; }
  .pm-diag .pm-form-card { position: static; }
  .pm-about__grid { grid-template-columns: minmax(0, 1fr); gap: 24px; }
}
@media (max-width: 768px) {
  .pm-landing--solo .pm-landing__actions { order: 4; margin: 4px 0 0; flex-direction: column; align-items: stretch; }
  .pm-landing--solo .pm-landing__actions .pm-btn { width: 100%; }
  .pm-landing--solo .pm-landing__proof { order: 5; margin-top: 8px; }
  .pm-lp .pm-landing { padding-bottom: 40px; }
  .pm-lp .pm-landing__kicker { order: 0; margin: 0; font-size: 0.6875rem; }
  .pm-segments { padding-block: 32px; }
  .pm-segments__grid { gap: 12px; }
  .pm-segment { gap: 10px; padding: 22px 18px; }
  .pm-segment__title { font-size: 1.375rem; }
  .pm-segment p { font-size: 0.9375rem; }
  .pm-segment .pm-btn { width: 100%; margin-top: 6px; }
  .pm-pain { gap: 14px; padding: 16px 0; }
  .pm-pain__icon { width: 40px; height: 40px; }
  .pm-pain h3 { font-size: 1.0625rem; }
  .pm-case { padding: 20px 16px; }
  .pm-related { padding: 20px 0 24px; }
  .pm-related__list a { min-height: 40px; padding: 0 12px; }
  .pm-diag__grid { gap: 20px; }
  .pm-diag__list { margin-bottom: 20px; }
  .pm-seg-pick { grid-template-columns: 1fr 1fr; gap: 8px; }
  .pm-seg-pick__opt span { min-height: 48px; padding: 8px 10px; font-size: 0.875rem; }
}
@media (max-width: 420px) {
  .pm-seg-pick { grid-template-columns: 1fr; }
}

/* Editor de Elementor y movimiento reducido */
.elementor-editor-active .pm-segment, .elementor-editor-active .pm-segment:hover { transform: none; }
@media (prefers-reduced-motion: reduce) {
  html.pm-respect-motion .pm-segment { transition: none; }
}
@media print {
  .pm-diag .pm-form-card { position: static; }
}